Privacy Policy/Cookies

Your Privacy Is Important To Us

At Wrapped in Kindness, we take your privacy very seriously and are committed to protecting the privacy and security of our customers. We fully appreciate and respect the importance of data protection and online security.

This Privacy Policy (the “Policy”) outlines how your personal information is treated and forms part of our terms and conditions. This Policy explains:

  • what information we collect when you use the Wrapped in Kindness website (the “Site”), or when you communicate with us;
  • how we use your information;
  • how we share your information;
  • how long we keep your information and how it is stored;
  • our approach to sensitive personal information;
  • what options you have to control your information;
  • the rights you may have in relation to your personal information; and
  • how we communicate changes to this Policy.

Please contact us if you would like to discuss this with us or have any questions, comments or suggestions relating to this Policy.

About Us

This Site is run by Wrapped in Kindness Limited (“Wrapped in Kindness”/”we”/”us”/”our”) with registered office address: Seaglass House, Newtown, Passage East, Waterford X91 RX40. 

For the purposes of applicable data protection laws, including the EU General Data Protection Regulation (“GDPR”) (as amended or superseded) Wrapped in Kindness  is the “controller” of the personal information collected through the Site, by phone, e-mail or other communication. This means that Wrapped in Kindness decides why and how your personal information is processed.

How we collect information from you?

 1. Information we collect when you visit our Site

We will collect personal information that you provide to us when you:

  • create an account on our Site;
  • place an order through our Site;
  • fill in forms on our Site, for example to leave feedback, enter a competition or respond to a survey; or
  • subscribe to our mailing list.

Any personal information you provide to us in the ways listed above is voluntary. However, if you do not provide this information to us, we may be unable to provide products and services to you or interact or communicate with you effectively.

We will also collect certain information automatically when you visit our Site, in particular:

  • when you access our site, we use “cookies” to make it easier for you to use our Site. These cookies record data about the pages you browse and the activities you carried out during your visit. Further details about our use of cookies is set out in our Cookie Policy below;
  • we record details of the resources that you access to visit our site (for example, URL addresses, traffic data etc.);
  • we record information about the type of device you have used to visit our Site, your device settings, and the cause of any system errors. Your device manufacturer or operating system provider will have further details on what information your device makes available.

2. Information we collect when you contact us

We will collect personal information about you when you contact us by telephone, e-mail, online or via social media. We may monitor, record and store such communication with you as needed.

How we use your information

 Data protection laws require us to have a specific legal reason (also known as a ‘lawful basis’) and purpose to use your personal information.

The ways we use your personal information and the legal reasons which we have for doing so are as follows:

1. For the performance of a contract between you and us:

  • to provide you with an account on our Site, if you choose to sign up for one;
  • to fulfill any order that you place with us;
  • to collect payment from you;
  • to administer any competitions you have entered or events you have signed up for;
  • to provide you with a receipt, if you ask us to send this to you electronically;
  • to protect and defend our legal rights and interests.

2. Where we have a legitimate interest in using your personal information:

Processing necessary for us to promote our business, brands and products and services

  • to contact you by e-mail with marketing about our products and services after we presented you with an option on our Site to opt-out (e.g. using a tick box when placing an order or making a sales enquiry) which you declined to take. This marketing will relate only to products and services similar to those you are purchasing or enquiring after;
  • to deliver tailored advertising (including via social media);
  • to tailor and personalise our marketing communications based on your attributes; and
  • to administer and monitor our Site, including to ensure that content is presented in the most effective manner for you and for your device, and to allow you to participate in interactive features when you choose to.

Processing necessary for us to respond to changing market conditions and the needs of our visitors and customers

  • to analyse any feedback that you provide on our services, and to improve our services; and

3. Where you have provided your consent:

  • to contact you by post, e-mail or text message or WhatsApp message with marketing communications about our products, services, events and promotions and about our third party partners where you opted-in to receiving these (e.g. by actively ticking a box). This includes marketing information that we send to you in our e-mail newsletter to which you have signed up by inserting your e-mail address;
  • to contact you by e-mail or text message to refresh your marketing preferences; and
  • to use non-essential cookies and similar technologies in the ways described in our Cookie Policy and to collect personal information about you using them

4. Where the processing is required for us to comply with our legal obligations:

  • to comply with a request from you in connection with the exercise of your data protection rights (for example where you have asked us not to contact you for marketing purposes or your subscription has expired, we will keep a record of this on our suppression lists in order to be able to comply with our legal obligations); and
  • to keep a record of the data protection rights that you have exercised and which relate to our processing of your personal information.

How we share your information

  • We share your information with our core service providers and third party platforms as required for our business to function; for example, picking, packaging and processing orders, fulfilling deliveries, customer support, fraud detection, credit risk reduction checks, IT systems support, and internal audits. 
  • Your information may be processed by a third party in order to maintain the functionality of our Site and database.
  • Whilst you are a member of our mailing list we may share your information with trusted non-core service providers, such as marketing partners we have carefully selected to deliver incentives to participate in offers, events, polls, surveys, analysis or research, all of which assist us in enhancing our services. They are not permitted to use your information after you unsubscribe.

We also use services offered by Google, Facebook, Instagram and other similar social media platforms to better tailor our marketing communications and for targeted advertising. As part of this process, some personal information, such as your e-mail address, is provided to the relevant third party, however for security purposes this data is “hashed” prior to being shared. Hashing is a process of identity masking or “pseudonymisation” which means we do not disclose your e-mail but still enables linking between your social media presence and our Site. Your personal information will be transmitted to countries outside of the EEA, including the United States. If you would like more information about how your personal information may be transmitted, and the safeguards applied, please contact [email protected] You may have the right to object to your personal information being used in this way (see “Rights you may have” below).

We receive insights from Facebook and Google about the effectiveness of our advertising campaigns which you experience on our Site and social channels. This helps to better target our advertising.

Every external company we work with understands the expectations and requirements in handling personal information and obligations to meet these standards and those contained in the GDPR.

How long we keep your information

We retain the information you provide for the following periods:

  • for as long as you are subscribed to receive marketing information and, afterwards, indefinitely in our suppression lists to ensure that you do not receive such information;
  • for as long as your account is being used and for a period of seven years after the date you cease to use your account, 
  • Our Data Retention Period has been determined to cover contractual and legal requirements, credit risk, fraud detection and customer service periods, as well as to cover regulatory requirements, and the resolution of disputes or fraud prevention.

How we store your information

Your information may be processed by our staff or by the staff of our suppliers to the extent necessary to fulfill your order. By submitting your personal information to us, you agree to the transfer of your personal information, its storage and processing.

We will keep the data which we collect from you on a secure server. Any information you give us relating to credit card details is handled by a PCI DSS compliant third party and encrypted using secure server technology. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access and require our suppliers to do the same.

Where we have given you a password (or where you have chosen one) to access certain parts of this Site, you are responsible for keeping this password confidential. We ask that you do not share a password with anyone.

Sensitive personal information

We do not seek to collect sensitive personal information 

Rights you have

You have certain rights in relation to personal information that we hold about you. These include the right to request access to your personal information, to request that it is erased, that its processing is restricted, or that any inaccurate personal information is rectified. You may also have the right to object to the processing of your personal information, or to obtain a copy of the personal information and will always have a right at any time to withdraw any consent you have given to us.

In particular, you have the right to object or withdraw your consent (as applicable) to any use we make of your personal information for direct marketing purposes. You have the option to unsubscribe from our e-mails through a link at the bottom of every e-mail we send to you. 

You also have the right to complain about the use of your personal information to the Data Protection Commission

Please contact our privacy officer at [email protected] if you would like to make a request.

Changes to this Policy

We may change this Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Policy, and if the changes are significant, we may provide you with additional notice such as adding a statement to the homepage of the Site.

Please check this Policy regularly to stay informed about our information practices and the ways you can help protect your privacy.

Contact Us

If you have any questions about the Policy and practices of this Site you can contact us at  [email protected]

Cookies Policy

At Wrapped in Kindness we take your privacy very seriously. We fully appreciate and respect the importance of data privacy and security on the Internet.

This website uses cookies and similar technologies for various purposes, including to distinguish you from other users of the website.

Cookies and similar technologies we use on this website

 A cookie is a small text file placed on your computer by websites you visit. The cookies we use are unique to your Wrapped in Kindness account. Cookies don’t tell us who you are, however they do allow us to recognize your device and remember your preferences or actions once you’ve accepted the cookie policy.

This website also uses technologies such as web beacons and pixels. These are other technologies that store information in your browser or device, using local shared objects or local storage.

Why we use cookies and similar technologies

 When you access the Wrapped in Kindness website, we use cookies in order to create an enjoyable and easy online shopping experience for you. These are the main types of cookies that we use and why we use them:

  • Strictly Necessary Cookies – these cookies are required for the operation of our website. They will, for example, allow you to navigate the site, add items to your shopping basket and purchase them.
  • Site Analytics – to measure and analyse how customers use our website and respond to marketing, to improve your shopping experience and to improve the overall functionality of our website.
  • Customer Preference – to improve your shopping experience by saving you time when making a purchase. For example, we may use cookies to store your language or country so you don‘t have to set them up every time you visit our website.
  • Targeting Or Advertising – these cookies are used to enhance your Wrapped in Kindness online experience and to deliver relevant content to you as set out in our Privacy Policy here. Such cookies also help us measure the effectiveness of our marketing campaigns. These cookies may be placed by us, or by third parties (see “Advertising cookies and similar technologies” below).

Deleting or blocking cookies and other technologies

The cookies described above may be either “session cookies”, which means they are temporary and are automatically deleted from your computer or device when you close your browser, or they may be “persistent cookies”, which last until their expiry date or until you or your browser delete them. By law, we are required to ask your permission before storing non-essential cookies on your computer. If you choose to block or delete cookies or similar technologies used on our website, it may prevent the website from functioning properly or at all.

You may refuse to accept cookies by altering the settings on your internet browser. Generally, this can be done by visiting the “Settings” menu in your browser. You can also visit the EU-based Your Online Choices website, which will show you the cookies and similar technologies currently in use on your browser, and allow you to opt-out of these. By continuing to use our site and our cookies policy, you agree to the cookies outlined being placed on your device.

Analytics cookies

Our website uses cookies provided by Google Analytics. These cookies allow us to collect information in an anonymous form about engagement with our website. They tell us, for example, the number of visitors to our website, how visitors have come to our website, and the pages they visited. You can find out more about Google Analytics by visiting, and you can opt-out of the use of these cookies by visiting

Advertising cookies and similar technologies

We work with third parties including Facebook who may use cookies, web beacons and other storage technologies to collect and receive information from our website and elsewhere on the internet, and use it to provide measurement services and targeted adverts. The use of these tools can tell us when you visited our website, the pages you visited, and the links you followed. This information will be used to make advertising more relevant to your interests. The parties that place these cookies may use the information collected in accordance with their own privacy policies. Please note that if you do block these third party tools, you will still see advertisements, but these will not be tailored to your interests.

Changes to cookies policy

We may change this Cookies Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy, and in some cases, we may provide you with additional notice such as adding a statement to the homepage of the website or sending you an email with the update. Please check this Cookies Policy regularly to stay informed about our information practices and the ways you can help protect your privacy.

If you have any questions about this Cookies Policy and practices of this site you can contact us at [email protected]

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